Employing Heuristics Essay Example for Free

Employing Heuristics Essay A heuristic is an informal and usually a quick solution to a problem. These quick solutions or strategies are based on one’s experiences in dealing with problems and in things that are related to that problem. In can be represented by the idiomatic expression â€Å"rules of thumb’ or in simpler terms, common sense, educated guesses, or judgments based on intuition (Kahneman, 1982, p. 39). That having been defined, we can say that the boss’s reaction was as it was due to his limited knowledge of the inner workings of a Volvo car. The only thing he knows about Volvos is based on the experience his brother-in-law had with a certain car of the same brand. That experience being negative, it is inevitable for the boss to react negatively as well. One possible way to sway the boss’s perception of the vehicle is to make him see and experience the vehicle for himself and prove that his perception of the car is wrong. Give him a first hand experience of the car since what he knows about the car is based only on second hand knowledge. Let him inspect the car for himself. Give him a ride in it. Let him drive it. However, his idea of the car may already be corrupted and he may already have formed biases regarding it. This will greatly affect his judgment of it. A way to avoid this may be to conceal the brand of the car to him at first. This will prevent his biases from clouding his judgment. Once he has made his unbiased decision regarding the vehicle, that’s when the brand of the car may be revealed to him. If the likes the performance of the car, he will be surprised to find out that it was a Volvo. If not, he’d probably have this I-told-you-so attitude. Now that you’ve got your boss’s attention, maybe its time you told him about more details regarding the Volvo; about its features and about what sets it apart from a the others. The Volvo Group, a Swedish Company, supplies not only cars but trucks, busses, construction equipments and various transport solutions as well. With this variation, we can say that the company knows what they are doing with regard to vehicles. They’ve been around since April 14, 1927, founded at Gothenburg City. In 1999, the car division of the company was sold to Ford which is an even more reputable car manufacturer. An example of a luxury car under the company brand is the S80 luxury sedan car which presented a new idea of what luxury cars should be. It has superb luxury features which make its looks stand out among other cars. Its engine is created with an advanced technology and can be expected to perform the way modern cars should. And of course, the feature that the brand has been known for, comfort and safety, is something that Volvos can truly be proud of. Safety always comes first anyway. Some more features that the car can boast is its consoles like digital climate controls and the Dolby Pro-Logic II/Dynaudio surround sound system which increases the level of its being a luxury car. t also has stylishly shaped headlamps, soft exterior body curves, and warm color tones which are all made from high quality materials. Its most unique feature, with its state of the art security systems, is the adaptice cruise control with collision warning and brake support. This feature warns the driver of impending collisions and can prevent severe accidents from happening. This is just one car from the brand. We can be sure to expect no less from the other models they manufacture.